The System - What makes us hum?
History
SafetyQuip commenced trading on 1st July 1992 from a Sunshine Coast residential garage and quickly grew into a respected distribution centre employing several staff. The business was franchised in 2002, so we’re not new players in the market. National group sales have experienced spectacular growth which has been shared by our small group of carefully selected franchisees. Over the years the franchisor has placed a much greater priority on supporting his franchisees and developing their businesses than the growth of the franchise network.
The Market
Each year Australian business spends in excess of $2 billion and quality service has not been part of the culture of most safety distributors. SafetyQuip targets small to medium businesses – a group that has traditionally been overlooked and underserviced. As a rule these customers welcome safety distributors with knowledge to help them solve their safety needs. Our customers range from Aviation to Zoos and almost everyone in between. The opportunities are endless.
The Model
SafetyQuip franchisees may start affordably and grow their business through six tiers of growth. From a start with a single sales van an ambitious franchisee may build a business of substance and white collar preside over a multi-million dollar distribution business with multiple satellite shops and vans covering the length and breadth of their territory. Capital gain is delivered by a 5+5+5 year term. That is one term more than most franchise systems, but the good news is that if you decide to sell your franchise the buyer gets a full 5+5+5 year term – not just the balance of term that is common with many franchise systems.
Products and Services
We are serious about the distribution of safety products and services and this is what differentiates us from our franchised competitors. We have over 80 years of combined in-house technical safety experience to support our franchisees.
The best way to learn about our range is to browse through a SafetyQuip Products and Services Catalogue available from any branch or on-line. A copy will be provided if you request more information.
In addition to safety products SafetyQuip franchisees offer their customer’s internet based interactive training solutions, on-line hazard management systems and consultancy services.
Training
SafetyQuip franchisees undertake an initial mix of six weeks classroom and on-location training before and during the establishment of the business. Training comprises safety subjects, product familiarity, business and software management, marketing and selling techniques and intranet use. This initial training provides the minimum training requirements that must be met before franchisees can undertake specific tasks in relation to customer management. This shores up our professional indemnity insurance.
SafetyQuip’s marketing logo ‘Local Knowledge – Safer Workers’ says it all. Although we enlist suppliers to undertake some product-specific training, the majority of the training is delivered by in-house training specialists. Together they boast a variety of qualifications and experience including: Master of Education, Certificate IV in Workplace Assessment and Training, Member Australian Safety Equipment Industry Association, Associate Member Safety Institute of Australia, Certificate in Occupational Hygiene, Certificate in Vocational Instruction, Qualified Workplace Health & Safety Officer, Certificate in Food Microbiology, and Hazard Management for PPE Suppliers Stage 1.
Support
One of the essentials of a proven franchise-system is support. The reason why franchisees join a franchise group is because they don’t want to ‘do it alone’. To be successful the relationship must benefit both parties. When a franchisor is proportionately rewarded financially based on franchisees sales performance there is a vested interest for the franchisor to go the extra mile to help the franchisee to succeed. We are confident that if you ask any of our franchisees they will confirm that our support is second to none.
Management Systems
SafetyQuip’s management system has been designed in-house specifically to help franchisees run their business efficiently. The fully integrated accrual accounting and business management system manages every aspect of the franchisees business.
Marketing
Although SafetyQuip Franchisees rely heavily on relationship selling it is the marketing initiatives that often bring the relationship together in the first place. Marketing in SafetyQuip is executed at three different levels.
The SafetyQuip Product and Services Catalogue will always be the major weapon in the franchisees marketing arsenal supplemented with Local Area Marketing (planned and executed by the franchisee with assistance from the franchisor), Regional Area Marketing (planned and executed by a group of local franchisees with assistance from the franchisor) and National Area Marketing (planned and executed by the franchisor).
Franchisees pay a stepped marketing fee starting at $100 per month and capped at $250 per month after six years in business. Other marketing initiatives are prepared by the franchisor and funded in part by suppliers.
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